Google Analytics is a fantastic tool to use with your Magento site. It gives you crucial visibility to your customers allowing you to see when they come, from where, how often, for how long, and most importantly, what they buy. You can track almost everything and begin to understand what works on your site, and what doesn't.
One of Google Analytics greatest strengths is how easy it is to use, but it isn't quite that easy to set up. Normally you would have to either manually put tracking codes on every single page of your site or write a script on your system to inject this information automatically. Thankfully though, Magento has taken care of that work and made it incredibly easy to implement Google Analytics. All you have to do is follow two simple steps...
Log in to your Magento Admin Panel and navigate to System > Navigation > Sales > Google API > Google Analytics
Set "Enable" to Yes and input your Account Number. That's it!
