There are a lot of questions you find yourself asking when shopping online and they range wildly depending on what you’re looking for. Will it taste good? Is it reliable? Does it do what I want? Can I return it? It can be extremely difficult to differentiate products and find the right one.
Ecommerce companies were at the forefront of this problem when they first introduced the concept of customer reviews. What better way to find out if a product is worthwhile than hearing about it from someone who already has one? Sure, no two people are the same and motivations vary from person to person, but if you get enough reviews you can start to infer the quality of the product. The theory makes sense, but it was never really tested, until now.
Harvard Business School has just released a report that for the first time compares expert evaluations of products to the reviews written about them. Starting with books on Amazon they’ve proven a strong correlation between what customers say and how things really are. It’s sound evidence to support the trustworthiness of reviews and a clear reminder of how important they are for your sites.
Be proactive about reviews! Make them prominent. Show the quality of the products you sell. We believe customers rely heavily on reviews and are proud to say that Commative’s Ultimento is among the top 5 best reviewed paid extensions on all of MagentoConnect. When you sell quality products and let your customers know they’re good, you’ll find you sell more.
The Commative Team
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