Twitter is big. Really big. Like 465 million accounts, 1 million new accounts every day, 400 million visits a month, 180 million tweets a day big! If you want to get the word out about whatever it is you do, there are few ways better than Twitter.
Knowing how critical it is to keep your customers engaged, Commative is proud to announce the Magento Twitter Extension! This tool will allow you to directly integrate your twitter feed on any Magento page. Visitors can get insightful information, see how active you are, and follow you online. See the Commative homepage and Ultimento demo page to see the extension in action.
As part of our official launch we’re putting the Magento Twitter Extension on sale for a limited time for just $49. Get the extension that gets your customers in the know!
The @Commative Team
There are a lot of questions you find yourself asking when shopping online and they range wildly depending on what you’re looking for. Will it taste good? Is it reliable? Does it do what I want? Can I return it? It can be extremely difficult to differentiate products and find the right one.
Ecommerce companies were at the forefront of this problem when they first introduced the concept of customer reviews. What better way to find out if a product is worthwhile than hearing about it from someone who already has one? Sure, no two people are the same and motivations vary from person to person, but if you get enough reviews you can start to infer the quality of the product. The theory makes sense, but it was never really tested, until now.
Harvard Business School has just released a report that for the first time compares expert evaluations of products to the reviews written about them. Starting with books on Amazon they’ve proven a strong correlation between what customers say and how things really are. It’s sound evidence to support the trustworthiness of reviews and a clear reminder of how important they are for your sites.
Be proactive about reviews! Make them prominent. Show the quality of the products you sell. We believe customers rely heavily on reviews and are proud to say that Commative’s Ultimento is among the top 5 best reviewed paid extensions on all of MagentoConnect. When you sell quality products and let your customers know they’re good, you’ll find you sell more.
The Commative Team
Search and social media is becoming ever more intermingled in the world of Google and Bing as they incorporate them into their algorithms and search results. Anyone looking for search engine optimization needs to now seriously consider social media. Bing incorporates Facebook data into its search results and Google has recently gone even further with the introduction of Search Plus Your World. Google’s latest step is seen in two ways: First, it has a completely different visual effect which is cool and new. But more importantly for retailers, it has completely changed the way you receive search results with much more personalized suggestions.
A user’s Google+ activity is specific to the people they know and their willingness to join Google+, and their desire to share certain things on Google+ (this is where we come in). This doesn’t mean that Search Plus Your World is not relevant to SEO – quite the opposite. Here are a few things you can do to be on the forefront of this trend:
- If you don’t already have a Google+ business page, set one up.
- Regularly share content with Google+ such as images, links to the online catalog, status updates etc.
- And most importantly: Build your network. One way to do this is to look out for the upcoming release of Ultimento 3 where you can add a Google+ button to your website that links to your Google+ page. This is in addition to the +1 button on product pages which we have already enabled. And don’t forget that once people add your page to their circles, add them back.
And on that note, don’t forget to add us to your circles!
The Commative Team
Does anything about Google’s homepage today strike you as unusual? Yeah, the giant black bar does seem a bit odd, but it’s extremely important. Google, Wikipedia, Craigslist, Facebook, Reddit; the list goes on and on of technology companies protesting the American Congress’s consideration of the SOPA and PIPA anti-privacy bills.
We’re generally not ones to picket and protest, but these proposed laws would severely infringe on the freedoms of communication that have come to define the Internet. These threats are real and we’d like to encourage any and all who are listening to please reach out to learn more about these bills and to have their voice heard if they don’t agree.
Thanks for listening and help save the Internet!
The Commative Team
Here at Commative we’re big fans of reviews. We like to know how we’re doing and what our customers think of us. Good or bad, it’s always nice to hear how things are working out.
Sometimes though, its hard to get people to reach out. They’re busy setting up their sites, tinkering with Magento, playing on their iPhones, watching Dancing with the Stars; you know, important stuff.
To get more feedback we decided we had to make it worth your while and we’re doing that by promising you that if you write a review about us on MagentoConnect and let us know by sending us a ticket we’ll send you our Discussion Extension absolutely free!
It’s a great extension that makes it easy for your customers to talk about your products, build your site’s SEO, and expand your product content. It’s also free, did we mention that? Check out more about the Discussion Module and our other extensions on our Features page and happy reviewing!