At last week’s South by Southwest festival in Austin, TX, Google made an unprecedented pre-announcement: Over the next few weeks and months, it will try to make Google search more relevant by limiting SEO over-optimization by “looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect”.
We at Commative are fanatic about SEO since our customers often live or die by being found on Google so this was something we took note of. In typical Google fashion no further details on what will change or when was disclosed, so it leaves lots of room for rumors and guesses. The good news for our Ultimento customers is that if Google is looking to reward sites that offer relevant content and great customer experience, they should see little change – maybe even improvement. We believe our template is not only set up to be found on the web but also to provide the information and products that shoppers want.
As always, we recommend that our customers be careful with key word stuffing or black hat link building (ie don’t pay for links). We believe fresh, updated and relevant content is always going to be favored. And most importantly: Keep an eye on your ranking over the next few weeks to see if the new Google algorithm affects you.
As always, let us know if you have any observations you want to share with the Ultimento network.
The Commative Team
