Magento is a fantastic content management system. You can add products and categories and all the necessary menus and links just appear. Store setup is quick and easy and you can have hundreds of products ready for sale fast.
For a lot of customers though its not just about your product, its about you. Customers want to know who you are, you’re history, what kind of support you offer, and more. It helps give a sense of professionalism and trust that your company knows what it’s doing. Plus, the more content on your site the more Google and Bing take notice and the higher your site will be ranked as you display your product prowess online.
Where’s the best place to put such content? At Commative we’ve always found that linking to informational pages from the same place you show product categories is a great way to make your pages prominent. There are two quick ways to do this and you can see details about the options on our discussion post on adding links to static pages in the product category header.
It’s quick, its easy, and it’ll make for a better site. Keep following us for more Magento tips like these on our blog, Facebook page, Google + account, and of course Twitter.
Now get writing!
The Commative Team
Virtually everyone who’s had a website for any length of time has moved a link, changed their hosting provider, and at some point probably blown up their entire site structure and started over. Change is good and its important to keep things fresh, but whenever you move you’d better remember to let the post office know.
In this case the post office is Google, and Bing, and Yahoo, and anyone who ever created a bookmark to your site’s page. You may think to yourself, “Hey, Google will just find me again. They’re good at the whole search thing, I don’t need to worry about it.” You’d be right, partially.
Yes, Google will find you again, but they wont know that the new you and the old you are the same you. If that happens all the history and ranking associated with the old you will disappear and you could find yourself back at the bottom of search results mountain. Even worse, if your old site is still running in any capacity and Google thinks you’re trying to mirror the same data on two different sites they can actually penalize you.
What’s a budding web entrepreneur to do? 301 is the magic redirect number you’re looking for. This is a standard code that all search engines use to identify an old address as having permanently moved to a new one. You simply set up a 301 redirect on your old site and make sure it points to your new site and you’re in business.
The Commative Team
The EU may have seen better days of late, but not all the news is bad, especially if you sell your products online. A new report by Kelkoo shows that online sales in Europe rose 18% in 2011 and are expected to rise another 16% in 2012 to €232.76 billion.
Just as in the United States, the share of retail commerce taking place online is increasingly rapidly. In 2011 7.8% of all European sales were placed online and that number could jump a full percentage point in 2012.
There’s no better way to take advantage of this trend then to get selling online with the worlds most popular Ecommerce platform, Magento. There’s also no better way to make Magento work the way you want it to than Ultimento.
Do your part, grow the economy!
The Commative Team
Does anything about Google’s homepage today strike you as unusual? Yeah, the giant black bar does seem a bit odd, but it’s extremely important. Google, Wikipedia, Craigslist, Facebook, Reddit; the list goes on and on of technology companies protesting the American Congress’s consideration of the SOPA and PIPA anti-privacy bills.
We’re generally not ones to picket and protest, but these proposed laws would severely infringe on the freedoms of communication that have come to define the Internet. These threats are real and we’d like to encourage any and all who are listening to please reach out to learn more about these bills and to have their voice heard if they don’t agree.
Thanks for listening and help save the Internet!
The Commative Team
Here at Commative we’re big fans of reviews. We like to know how we’re doing and what our customers think of us. Good or bad, it’s always nice to hear how things are working out.
Sometimes though, its hard to get people to reach out. They’re busy setting up their sites, tinkering with Magento, playing on their iPhones, watching Dancing with the Stars; you know, important stuff.
To get more feedback we decided we had to make it worth your while and we’re doing that by promising you that if you write a review about us on MagentoConnect and let us know by sending us a ticket we’ll send you our Discussion Extension absolutely free!
It’s a great extension that makes it easy for your customers to talk about your products, build your site’s SEO, and expand your product content. It’s also free, did we mention that? Check out more about the Discussion Module and our other extensions on our Features page and happy reviewing!
We’re always getting people asking us if they can use Ultimento with their other Magento extensions at the same time. Here at Commative we’d like to think that a website could never need anything more than what Ultimento already offers, but don’t worry, we know better. There are countless features you can enable with Magento extensions that Ultimento doesn’t address, yet.
The important thing to remember about Magento is that every extension and theme needs to be coded the “Magento Way” . This means that the file structure and installation approach is done with compatibility and upgrades in mind. You want software that wont break when you upgrade to the next version of Magento and you certainly don’t want it to break when you install a new extension. It can take a bit longer to build software with this approach in mind, but its vital to those that want the best for their sites.
Ultimento has always been designed with this approach in mind and we work hard to ensure our software is as compatible and safe as possible. If you load an extension from another developer that causes problems with your Magento installation, make sure that developer is reputable and doesn’t have an online reputation for not sharing nicely. If you can’t find a well built extension that does what you need, let us know, we’re always open to new ideas
Enjoy the Internet
The Commative Team
We often get asked for recommendations or suggestions for hosting companies that host Magento sites. If you want your Magento site to run smoothly and to load fast, you will need a Magento Optimized Hosting service.
There are a lot of options when looking for hosting companies which are optimized for Magento. We don’t test all and don’t want to recommend one over the other but we have several clients who are happy with Nexcess and we have our own demo store hosted with Nexcess Magento Hosting. They are one of the few dedicated Magento hosting providers and have a shared hosting plan starting as low as $24.95/month. They also provide good customer support.
Other Ultimento and Magento customers use Media Temple, Site 5, Hostgator, and TMD Hosting which all offer a variety of hosting plans. Hostgator and Site 5, in fact, have a Magento package but we have not tested it yet. Please let us know your experiences by posting a comment below!